There are only a few really vital aspects of pricing: The perceived value of your
offering, the price point, the margin of profit, and the volume of sales. You can
materially affect all of them unilaterally.
I ran across the above passage from Alan Weiss, author of Million Dollar Consulting:
The Professional’s Guide to Growing a Practice nearly two years ago when I was attempting
to articulate my thoughts about how to price e-learning. It struck me as a good
framework at the time.
What you are able to charge for your e-learning offerings – or anything else, for
that matter – is dependent upon the value your prospective customers place upon
them. It is essential to recognize that this value is a dynamic phenomenon.
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